Our Philosophy
A happy customer is a returning customer
Our company philosophy is rooted in service and customer satisfaction – a happy customer is a returning customer. As such, everything we do is aimed at providing the highest value and ensuring their expectations are not only met, but exceeded.
global e-commerce company
Eliminating redundancies and controlling the entire supply chain
As a vertically-integrated, global e-commerce company, we are able to bring affordable and quality eyewear to millions of customers, while eliminating redundancies and controlling the entire supply chain.

Less is More
we handpick our frames and present a carefully curated selection
Unlike many online stores that take advantage of their endless space to create a clutter, we handpick our frames and present a carefully curated selection. We offer a wide variety, but we also know that sometimes less can be more.
Discover the frames